Ever consider what it’d be like to give up your smartphone? Me neither, but when I forced to, I learned a few things about myself and the people around me.
Content is an Investment in Infrastructure
There’s certainly no shortage of adages, slogans, or idioms about content marketing, why it’s the bee’s knees, and why your business should be doing it. But the truth is that if you’re not investing in content, then you’re not investing in your business’s infrastructure and its growth.