Author: CT Moore

Hi, I'm CT Moore (@gypsybandito) and this is my personal blog, a place where my thoughts go to wander. I'm a recovering agency hack who now manages SEO, social media, and content marketing campaigns through my consultancy Socialed Inc. Sometimes I speak at conferences, too, but you can check me out on LinkedIn if you really wanna know that much more about me. And if you have any questions, please feel free to leave a comment or drop me a line. I love it when strangers come a callin' ;-)

There’s certainly no shortage of adages, slogans, or idioms about content marketing, why it’s the bee’s knees, and why your business should be doing it. But the truth is that if you’re not investing in content, then you’re not investing in your business’s infrastructure and its growth.