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McGill

I’m Gonna Guest Lecture at McGill (again)

A little over a year ago, I was invited to guest lecture on Using Social Media for SEO at the McGill School of Continuing Studies. Well, I’ve recently started blogging about business for the Montreal Gazette, and have been invited back to lecture (next Tuesday, April 19th) on my inaugural post, Online Marketing: A roadmap for local businesses. The course (taught by my friend […]

A Brief History of Social Media Marketing

Imagine what the world of advertising or public relations would be like if TV disappeared tomorrow… You see, both of these industries (along with marketing and branding) use every medium available to them to get their message across. Well, the internet is just another medium. But while it’s just another medium, it’s also distinct from […]

Gaming the Game

Your neighbors be the ones who throw shit on your lawn, it’s like every single time we pop, they got annoyed,but we got ahead, and we got along.— De La Soul You know the thing about hating is that it’s a whole lot easier to find an imperfection than it is to bring something a […]