Today’s quote has been abstracted completely out of context. It comes from Ben Willis while guest blogging forMarketing Pilgrim with a post called Business is NOT About Relationships. The Ontology of Social Media:

Apple is NOT the iPod. Apple is NOT hipsters. Apple IS style, modernity, reliability, and creativity. This is the experience, and therefore the relationship, that Apple Customers have with Apple Products.

Microsoft is NOT Windows. Microsoft is NOT corporate technologists. Microsoft IS unreliable, non-innovative, easy to use, and easy to break. This is the experience, and therefore the relationship, that Microsoft Customers have with Microsoft Products.

I’m totally considering taking this hipster SEO experiment a little further. I should probably build a butt-load of back links to this domain and then redirect it to Gypsy Bandito.

About CT Moore

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Hi, I'm CT Moore (@<a href="http://twitter.com/gypsybandito">gypsybandito</a>) and this is my personal blog, a place where my thoughts go to wander. I'm a recovering agency hack who now manages <a href="http://socialed.ca/seo/">SEO</a>, <a href="http://socialed.ca/social/">social media</a>, and <a href="http://socialed.ca/content-marketing/">content marketing</a> campaigns through my consultancy <a href="http://socialed.ca/">Socialed Inc</a>. Sometimes I speak at conferences, too, but you can check me out on <a href="http://ca.linkedin.com/in/ctmoore">LinkedIn</a> if you really wanna know <i>that</i> much more about me. And if you have any questions, please feel free to leave a comment or drop me a line. I love it when strangers come a callin' ;-)

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