HipMojo #18 – Greed, Paid Content, and Will Ferrell

Will Ferrell in Davenport

It’s been a while since I’ve updated, so I thought I’d post the latest episode of the HipMojo show. I haven’t posted an episode here since August when I posted show #3, and it’s interesting to see how the show has evolved.

In any case, I digress. Let’s get down to the show itself…

How Investors Reward Greed Instead of Risk

In the first segment, we discuss whether “greed is good.” Specifically, we’re talking about how the web seems to reward bad behaviour. Just look at how the 4 big web IPOs of the year:

  • LinkedIn IPOd at $84/share and dropped to $74/share
  • Demand Media IPOd at $22/share and has dropped to $7/share
  • Groupon IPOd at at $26/share and dropped to $21/share
  • and Pandora at $17/share and dropped to $11/share

Newspapers Still Experimenting with Pay Models

In the second instalment of episode 18, we turn to newspapers and how they’re still trying to charge for content. Specifically, we address how Sun Media is rolling out a metered pay plan.

Personally, I think that you need to offer something really unique/special to charge for it, and Ash chimes in to point out how the Wall Street Journal and New York Times have gotten away with paid content because they do just that.

Paid Distribution, Facebook Memology, Will Ferrell, and Gowalla

In this final segment of episode 18, we enter the lighting round and then turn to the email of the week. During the lightning round, we discuss:

  • Paid Distribution
  • Why Will Ferrell is doing ads for Old Milwaukee
  • How Facebook Memology is a PR response to Google Zeitgeist
  • and Gowalla selling out to Facebook

Then we turn to the email of the week, Ash chimes in on whether we’ll see more or less web IPOs over the coming year.

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