Disclosure:NVI is currently working with FlightCentre.ca, and although I am not involved in the project, I am an NVI employee.
This is the second half of my interview with Gregg Tilston from Podcamp Toronto 2010. Gregg is the man in charge of SEO & Social Media at FlightCentre.ca, and in this clip, he discusses how FlightCentre.ca is using social media to generate traffic in a way that’s similar to how the airline industry uses the hub & spoke system to manage airline traffic. Basically, their blog is their social media hub, and all their offisite social media profiles (such as Twitter and YouTube) are the social media spokes that filter traffic back to the blog.
Hi, I'm CT Moore (@<a href="http://twitter.com/gypsybandito">gypsybandito</a>) and this is my personal blog, a place where my thoughts go to wander. I'm a recovering agency hack who now manages <a href="http://socialed.ca/seo/">SEO</a>, <a href="http://socialed.ca/social/">social media</a>, and <a href="http://socialed.ca/content-marketing/">content marketing</a> campaigns through my consultancy <a href="http://socialed.ca/">Socialed Inc</a>. Sometimes I speak at conferences, too, but you can check me out on <a href="http://ca.linkedin.com/in/ctmoore">LinkedIn</a> if you really wanna know <i>that</i> much more about me. And if you have any questions, please feel free to leave a comment or drop me a line. I love it when strangers come a callin' ;-)
2 thoughts on “Hub & Spoke Social Media”
Very informative and yet very interesting post, I would like to add that the social media yet has so much capacity I hope those attach with it will have a very nice life economically!
Very informative and yet very interesting post, I would like to add that the social media yet has so much capacity I hope those attach with it will have a very nice life economically!
very nice video I like their way of making us understand things, thanks for sharing such a nice post!