Whatever “it” is, Monty Python seems to have it by the short hairs. I came across this on Johnnie Moore’s blog (who found it on Geoff Jones’ blog). First, the strategy it is exemplar of an established media brand rolling with a fury of punches it can’t deflect. Second, the content is perfectly formated for the web video consumption patterns. Finally, the strategy has a revenue stream component. Now how many video bloggers can claim that they “get” all three of those — especially the last one?

Mainstream Media 1, User Generated New Media Free Hippy Love 0.

About CT Moore

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Hi, I'm CT Moore (@<a href="http://twitter.com/gypsybandito">gypsybandito</a>) and this is my personal blog, a place where my thoughts go to wander. I'm a recovering agency hack who now manages <a href="http://socialed.ca/seo/">SEO</a>, <a href="http://socialed.ca/social/">social media</a>, and <a href="http://socialed.ca/content-marketing/">content marketing</a> campaigns through my consultancy <a href="http://socialed.ca/">Socialed Inc</a>. Sometimes I speak at conferences, too, but you can check me out on <a href="http://ca.linkedin.com/in/ctmoore">LinkedIn</a> if you really wanna know <i>that</i> much more about me. And if you have any questions, please feel free to leave a comment or drop me a line. I love it when strangers come a callin' ;-)

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