This is a clip of Nokia’s Brett Murray (from their Technology Inside Promotions Team) talking about Indoor Positioning, which is a technology that picks up where GPS lets off: indoors. It can be used to both better target mobile users with relevant advertising, as well as help those users figure out where they are within larger complexes such as offices, malls, stadiums, or even urban cores. More importantly, however, all the indoor positioning services offered by Nokia are opt-in sytstems: through Nokia’s “privacy-by-desing,” users can decide just how much of their personal information they are willing to share with a larger, mobile network.
Hi, I'm CT Moore (@<a href="http://twitter.com/gypsybandito">gypsybandito</a>) and this is my personal blog, a place where my thoughts go to wander. I'm a recovering agency hack who now manages <a href="http://socialed.ca/seo/">SEO</a>, <a href="http://socialed.ca/social/">social media</a>, and <a href="http://socialed.ca/content-marketing/">content marketing</a> campaigns through my consultancy <a href="http://socialed.ca/">Socialed Inc</a>. Sometimes I speak at conferences, too, but you can check me out on <a href="http://ca.linkedin.com/in/ctmoore">LinkedIn</a> if you really wanna know <i>that</i> much more about me. And if you have any questions, please feel free to leave a comment or drop me a line. I love it when strangers come a callin' ;-)
