While I was down at Affiliate Summit West 2009 the other week, I attended a session about offline affiliate marketing. The speaker was Jonathan Treiber, the CEO of RevTrax, a company that specializes in offline affiliate marketing.
After his session, Jonathan was nice enough to give me a few minutes to talk about offline affiliate marketing and how it works. What I think is interesting about the model is that it affords brick & mortar retailers to take advantage of a performance-based advertising model, as well as the measurable results of online campaigns.
And if you’re interested to learn more about what offline affiliate marketing will mean for online affiliate marketers, affiliate networks, and ecommerce merchants, you can check out this other interview I cut with Jonathan.