There’s certainly no shortage of adages, slogans, or idioms about content marketing, why it’s the bee’s knees, and why your business should be doing it. But the truth is that if you’re not investing in content, then you’re not investing in your business’s infrastructure and its growth.
The McGill School of Continuing Studies has started offering a new certificate program in Digital Content and Community Management, andÂ friend and colleague Michelle Sullivan is teaching it. As Michelle explains: The class provides an overview of current uses of internet-based media (websites, blogs, social networks) in public relations, direct marketing, internal communications, fundraising, consumer relations […]
So back in December, I committed the fallacy ofÂ making 5 New Year’s Resolutions here on my blog. It was a fallacy because I made themÂ publicly, and like most resolutions, my ability to stick with them has been spotty at best. One of those resolutions was to blog an average of once a week for a […]
If you work in the online world, then you’ve probably heard about Google’s last few algorithm updates. Over the last few months, both Panda and Penguin updates have been more aggressive than they have been in the past, and are really changing what you can get away with as a brand or an SEO. In […]
A couple of weeks ago, Rupert Murdoch announced that Newscorp is likely to make its content unfindable to users on Google when it launches its paid content strategy. To me, Murdoch’s decision sounds like stubborn chauvinism. I mean, NewsCorp isn’t the only name in news, and I think in the midst of so many Google […]