Here’s a clip of Alan Rusbridger ( via Matthew Ingram), the Editor-in-Chief of The Guardian, one of the most prestigious newspapers in the English-speaking world. Some of the key take-aways:

  • On Commentary: newspapers are up against huge and diverse sources of commentary.
  • On the Journalist Model: journalists are less of the figures of authority, and have to acknowledge that the expertise lie outside the newspaper.
  • On the Business Model of News: nobody knows what the business model is going to be, but journalists need to think about how the journalism needs to change in order to remain relevant.
  • On the Reader: there is a blurring between the reader and the journalist, so it’s become necessary to involve the reader more and create a community around your journalist core.

About CT Moore

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Hi, I'm CT Moore (@<a href="http://twitter.com/gypsybandito">gypsybandito</a>) and this is my personal blog, a place where my thoughts go to wander. I'm a recovering agency hack who now manages <a href="http://socialed.ca/seo/">SEO</a>, <a href="http://socialed.ca/social/">social media</a>, and <a href="http://socialed.ca/content-marketing/">content marketing</a> campaigns through my consultancy <a href="http://socialed.ca/">Socialed Inc</a>. Sometimes I speak at conferences, too, but you can check me out on <a href="http://ca.linkedin.com/in/ctmoore">LinkedIn</a> if you really wanna know <i>that</i> much more about me. And if you have any questions, please feel free to leave a comment or drop me a line. I love it when strangers come a callin' ;-)

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