Imitation is the greatest form of flattery.
Stage One will be if the original creation takes hold, but the true worth of value will be Stage Two: defined by how many new iterations are created out of the original and how far and wide those spin-offs spread.
Well, I recently came across this parodyÂ of the Slap Chop infomercial, a spot hosted by Vince Shlomi of ShamWow fame. What I think is great about is that not only does it spin the original SlapShop spot in a funny and possibly NSFW way, but the content also complements Vince’s colored exploits, AND the host has Vince’s style down pat.
Long story short, this is a case of an infomercial-spot-going-viral-par–excellence. What’s interesting, though, is that despite the viral success, a parody like this is probably not going to drive any sales — it’s just going to build buzz, branding, and exposure… Which is fine, but as any washed-up actor can tell you: Fame is useless if it doesn’t get you paid!
My cynicism aside, I genuinely want a Slap Chop. But the parody had nothing to do with it. Rather, it was Vince, all Vince — partly because he makes the Slap Chop look useful to me, and partly because (as a marketer) I wish I could pitch like him.
But what does that tell you about accidental-viral? Maybe that’s it’s a symptom of success rather than a cause.