If I deleted you from my Facebook, would you notice? What about if I stopped following you on Twitter?
And if you noticed, why would that be? Because you count your “friends” and followers closely? Or because you actually missed me?
We spend so much time “connected” to other “people,” but how deep do those relationships run?
So many of our online relationships are based on a single common interest. These relationships are different than many of the “organic” ones we form — the ones we form “out there” in the “real world.”
In the “real world,” our relationships start from a shared, common interest, but then they evolve.
As we share space with these people, we get to know them beyond our initial shared interests. They become humanized as our relationship with them grows deeper and more nuanced.
But our online relationships tend to stay compartmentalized.
We follow someone on Twitter because of what they tweet. We connect with them on LinkedIn because we do business and/or work in the same industry. And we might even add them on Facebook, but we’re mindful of what we share with them — of what we let them see.
Like a bunch of marketers, we try to keep these relationships targeted — we try to keep them focused.
But if they needed help in the “real world”, would we ever notice? If they needed help moving a couch, would we be there? How much do these relationships really mean to us? How much would we really miss them if they were gone?