David Chen over at Pronet Advertising has picked up on an Associate Press piece about how Google, the biggest advertising sucees story ever, does not...
User Generated Marketing
That thing about Apple's latest ad spot got me thinking... Click To Play Download MP4 Get this video on
Ethics of Branding
Here's a little thought piece for you all before I get some sleep. It's about where the term branding came from and what are the...
The Entertainment Marketing Paradigm
For those of you who are interested in how marketers have moulded our consumer culture, I just wrote a pseudo-philosophical piece over on the SearchAnyway...
The Four Faces of Buzz
Ever since I originally posted this image (below), something about hasn't sit right with me. I mean, I think it's a great visual aid, but...