There’s certainly no shortage of adages, slogans, or idioms about content marketing, why it’s the bee’s knees, and why your business should be doing it. But the truth is that if you’re not investing in content, then you’re not investing in your business’s infrastructure and its growth.
I’m Gonna Guest Lecture at McGill (again)
[caption id="attachment_7599" align="alignright" width="300"] "Actual product may differ slightly in appearance from image shown."[/caption] A little over a year ago, I was invited to guest lecture...
White Paper: The Rise of Social News Organizations
[caption id="attachment_1937" align="alignright" width="220" caption="Read or Download the "Social News Organizations" White Paper"][/caption] One of the most troubling things for me about watching newspapers go...
About Diversifying Your Online Ad Budget
[caption id="" align="alignright" width="240" caption="Credit: galessa's plastics"][/caption] About a month ago, I wrote a piece on Revenews.com about diversifying your online ad budget. Well, a...
A Brief History of Social Media Marketing
[caption id="" align="alignright" width="240" caption="Credit: 4PIZON"][/caption] Imagine what the world of advertising or public relations would be like if TV disappeared tomorrow... You see, both...