There’s certainly no shortage of adages, slogans, or idioms about content marketing, why it’s the bee’s knees, and why your business should be doing it. But the truth is that if you’re not investing in content, then you’re not investing in your business’s infrastructure and its growth.
I’m Guest Lecturing at McGill University
The McGill School of Continuing Studies has started offering a new certificate program in Digital Content and Community Management, and friend and colleague Michelle Sullivan is...
I Wrote Some Stuff You Might Wanna Read
So back in December, I committed the fallacy of making 5 New Year's Resolutions here on my blog. It was a fallacy because I made them publicly,...
Is Google (Still) Trying to Moralize the Web?
If you work in the online world, then you've probably heard about Google's last few algorithm updates. Over the last few months, both Panda and...
What Murdoch & Newspaper Can Learn from an SEO
A couple of weeks ago, Rupert Murdoch announced that Newscorp is likely to make its content unfindable to users on Google when it launches its...