There’s certainly no shortage of adages, slogans, or idioms about content marketing, why it’s the bee’s knees, and why your business should be doing it. But the truth is that if you’re not investing in content, then you’re not investing in your business’s infrastructure and its growth.
4 Things I (Re)Learned About Content Marketing Writing for a Newspaper
I’ve been writing for a relatively long time. Like, close-to-15-years-a-long-time. First for student papers, then for print magazines, and since then for countless blogs and...
I’m Guest Lecturing at McGill University
The McGill School of Continuing Studies has started offering a new certificate program in Digital Content and Community Management, and friend and colleague Michelle Sullivan is...
I Wrote Some Stuff You Might Wanna Read
So back in December, I committed the fallacy of making 5 New Year's Resolutions here on my blog. It was a fallacy because I made them publicly,...