This ad caught my eye because it departed from American Apparel‘s usual photography. Their models usually look bored or blah in some way or another. This one, however, made me think of Nicky Digital‘s photography. It kind of makes sense that American Apparel would do this, though, ’cause Nicky photographs their target market, so why wouldn’t they try to “connect” with their demographic like this?

Anyway, here’s me being all hipster-ironic for the Nicky camera in Helsinki. I’m so f**king slick…


2 thoughts on “Hipster Photo Ads

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