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This one reminds me of the Hitler Wore Khakis parody of a Gap ad. It’s an ad for a Hut Weber, a small, high-end hat shop in Germany. I believe it originally appeared as a print ad in the UK.

Now, the resemblance between Chaplin and Hitler is nothing new. But even if by some stretch of the imagination it wasn’t too soon for this kind of humor, a German brand should be the last to try and use it to make money.

Nonetheless, as far as advertising goes, it achieved at least half of the objective: capturing our attention. The tricky part of advertising, however, is other half of the equation: attracting the right kind of attention. After all, there’s a huge difference between increased sales and a PR crisis.

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