Have you ever wondered what a death rattle sounds like to mainstream media execs? Well, it doesn’t sound anything like th dial tones and burps of a dial-up modem. No, it’s a lot more like Jim Morrison crooning them into an eternal slumber. Some fascinating (re terrifying if your a mainstream media exec) figures from Market Watch that came to us via HipMojo.

  • New York Times stock has halved since trading above $50/share in 2002.
  • CD sales have fallen 20% in the first quarter of this year alone.
  • between 2000 and 2006, advertising pages have dropped 23.8% in Time magazine and 17.6% in Newsweek.
  • You know, they say that by the time a revolution is underway, it’s already happened. That it was able to get started means that power doesn’t sit where it used to, and now it’s just a question of who’s going to emerge from the turmoil as the new big cheese — and guess what: it’s almost never the old guard. So we have some suggestions for all you mainstream media loyalists out there:

    1. if you’re a newspaper, take SearchAnyway’s advice on how to cut costs
    2. if you’re a Hollywood or music exec, hurry up and jump ship before your own gets boarded by pirates from a much smaller one.
    3. if you’re a content producer (music, video, whatever, etc.), start doing it yourself because you don’t need anyone else anymore, so there’s no reason to even try.
    4. if you’re a writer or photographer, get to know us because we can make you famous without you having to trade your soul or property rights.

    We can go on and on all day about this one, but we’ll cut it short here. It’s Friday and we have an empire to build. We’ll catch all you bloggers out there in, well, the future.

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