If you work in PR, then you’ve probably seen Thank You For Smoking, and if you haven’t, you should (excerpt clip here). The main character is Nick Naylor, and he’s a lobbyist for big tobacco — an idea that I’ve flirted with.

Well, this is an interview with Joe Brennan, the Nick Naylor of online gambling. He’s the President and CEO of the Interactive Media Entertainment & Gaming Association (iMEGA), “an association dedicated to the continued growth and innovation of the Internet.” I met Joe at the NGG conference in Montreal a couple weeks ago. What a mensch.

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