This is a clip of Nokia’s Brett Murray (from their Technology Inside Promotions Team) talking about Indoor Positioning, which is a technology that picks up where GPS lets off: indoors. It can be used to both better target mobile users with relevant advertising, as well as help those users figure out where they are within larger complexes such as offices, malls, stadiums, or even urban cores. More importantly, however, all the indoor positioning services offered by Nokia are opt-in sytstems: through Nokia’s “privacy-by-desing,” users can decide just how much of their personal information they are willing to share with a larger, mobile network.
The wandering thoughts of a digital nomad…