Fresh on the heels of Yahoo! launching a Google killer, Ron Belanger, Vice President of Agency Development at Yahoo! writes for Top Rank Blog.

With social search, we have the ability to tap all human knowledge. Sounds lofty and a bit portentous, but it may have the same democratizing effect on search marketers as blogging had on newspaper publishers. Power is spread to the masses, and rather than fear this, we have an opportunity as an industry to capitalize on this in order to offer more comprehensive insights to our clients.

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