The session I gave at Podcamp Toronto 2010 was titled Saving Newspapers Using Search & Social. It was all about how newspapers could use a blend of SEO, social media, and mobile apps to increase their audience and offer more diversified and targeted ad buys. Some of the audience seemed to thinks that I was on to something, and some of the audience thought I was dreaming.

On the last day of PCTO, I met Dave Coleman. He’s the Director of Marketing for Spreed Inc, a company that’s already working with newspapers to provide the mobile component of what I recommended in my presentation. Spreed is working with some major newspapers, such as the Globe & Mail, which served up 7.5 million page views a month last month through their iPhone App alone.

iPhone Version

So it looks like newspapers aren’t f**ked, after all. They just need to start looking at themselves as Social News Organizations rather than suppliers of physical, printed artifacts. Because, frankly, their business model hinges on providing authority, printed content, and there’s nothing in that which stipulates that that content has to be delivered via a berliner, tabloid, or broadsheet format.

2 thoughts on “Saving Newspapers with Mobile – Interview with @davecoleman

  1. Wow never thought of how print is slowly decreasing thanks to online media.
    In this day and age taking advantage of SEO and social network websites as effective marketing tools for your business is essential! Most businesses dont fully understand the capabilities of these tools to improve traffic and exposure! I was searching for a company to ship one of my vehicle overseas and ran into Auto Shipping Network, I was amazed at how they implemented these tools so well into their company website. Check it out for yourselves at .

  2. I believe in what you say also, newspaper companies just need a seo team to give their articles a buzz throughout the social networks. Its hard to beat good editors and thats what all newspaper companies have. They just need to get the articles seen. They already have an advantage from being able to be listed on Google news from authority, so the SEO would benefit most through social networks.

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