Subliminal Advertising Works

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1. I’ve seen much over the years on Subliminal Messages, but this video hit like 2 tons of bricks after reading Haidt’s book, The Happiness Hypothesis. To use his metaphor, we arrogantly presist in the belief that our conscious mind (the rider) is the ‘real one’, so superiour to other levels of function in the unconscious (the elephant). Yet new research shows that when we make decisions, activity in the unconscious parts of the mind way precede those in consciousness by as much as 10 seconds.

   As he says, the rider so often merely acts as the elephant’s lawyer.

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