Today, I wrote a Viral Video Case Study over at the SearchAnyway Blog. Basically, I compared the Dove Evolution video with the Tea Partay video and explored why the latter was massive success while the effect of the latter was anticlimactic to say the least.
In any case, by comparing the features of each video, I was able to deduce three fundamental features that a viral video has to be to be a success — and by “a success” I don’t just mean contagious, but infectious. In other words, it can’t just rack up the views, like the Tea Partay video did; but has to shake up the marketplace by resonating with the consumer, like the Dove Evolution video did — I mean, even Pendevil linked it up. Basically, to be successful, a viral video should combine and strike a balance between being:
- Informative
- Memorable
- Trustworthy
If you want to read more about, you can check out the original piece — it’s pretty lengthy. It was definitely a learning experience, and I’m interest to see how it affects how I test my own hypothesis.
In either case, here’s my latest Vimeo clip. Be warned, however, that it contains adult themes to a certain extent.
Lunch Talk Vol. 3: The Boys Club from CT Moore on Vimeo