It looks like the fellas over at have relaunched their site, complete with a new CMS. One of my favorite new features is that embed codes for the video clips are now available.

Since I’ve done a lot of work for them in the past, this means that my video portfolio page just got a bit of a makeover. If you’re too lazy to click on that, thought, here’s a clip I did for them last summer with another one of their hosts, freelance editor and writer Lesley Bishin. Enjoy…

For more information on and the significance of their relaunch, check out this press release:

Montreal, Canada (PRWEB) August 22, 2007 — It was a matter of time, really. Eighteen months after launching with five original video clips on January 23, 2006, relaunched this week on a new design, user interface and content management system. Today, the site boasts 4,000 original video clips and its syndication network reaches over 95% of the Web’s video viewing audiences.

In addition to improving the user experience and implementing a more robust content management system (CMS), the relaunch accelerates’s viral marketing and distribution efforts considerably.

A unit of Mojo Supreme, is one of the biggest producers, publishers and syndicators of video content — with video clips ranging from 1 to 3 minutes — on topics such as Automotive, Business, Comedy, Education, Fashion, Film, Food, Lifestyle, Health, Music, Parenting, Politics, Space & Science, Sports, Technology, Travel and Video Games.

Mojo Supreme is a digital media, technology and services company that indexes, aggregates and produces content in the form of videos, Top 10 lists, contests, blog entries and search results (under the brand).

The relaunched site is powered by the Typo3 CMS and for its new video platform, partnered up with, a video sharing site that has won critical acclaim in the episodic content niche of web video to provide its users with the ability to share videos online. is essentially a next-generation television network aimed at providing services for the top independent content creators on the Web. In addition to its public services at, the company also offers private label technology solutions for traditional media companies who want to integrate its network’s content into their existing platforms. Customers include Turner Broadcasting and Conde Nast.

“ has provided content creators with a world-class technology platform and infrastructure, it has also been on the cutting edge of online marketing tools and products that allow a producer’s content to be published and distributed seamlessly throughout the various outlets that make video content visible online,” explains Mojo Supreme president Ashkan Karbasfrooshan.

“ is an amazing example of how far video content on the Web has evolved: it’s eclectic, it’s professional, it’s advertiser-friendly and it’s terrifically entertaining,” states COO Dina Kaplan. has leveraged its free and high-quality programming to build one of the largest syndication networks of any online or offline video content company with relationships with YouTube, Joost, Blinkx, Roo Media, GoFish, Canoe, MySpace, Yahoo! Video, AOL Videos, Voxant’s TheNewsRoom, Azureus’ Vuze, Revver, Veoh, LiveVideo, Critical Mention’s Clip Syndicate and many more, reaching well over 95% of the world wide web’s video watching audience.

“Corporate partnerships are one thing; we needed to ensure that our users could publish our content where they wanted to, after all, consumers account for 2/3 of activity in the American economy,” jokes Karbasfrooshan. Until this relaunch, did not provide users with the ability to copy and embed its videos on other sites, be it personal blogs, news or media sites.

“While YouTube popularized the sharing and embedding features that are commonplace today, the fact of the matter is that these features remain popular with file sharing services that don’t own the underlying rights, such as YouTube, Veoh, Revver, DailyMotion, Break and others. Most content owners are still not very comfortable with making their content available on any site,” adds Karbasfrooshan.

Indeed, CBS precludes embedding to selected sites, NBC/News Corp.’s joint venture plans to make its content embeddable, but the site itself has yet to launch, so it remains to be seen to what extent users can run with the content and put it where they wish.

“When we launched in January 2006, we were uncertain of what route we’d take to grow and finance the company. YouTube had yet to make the embedding feature a no-brainer. We were unsure of how media companies and VCs would react if we opened up our content to allow for embedding … so we played it safe initially and disabled the option.

“Throughout 2006, we built one of the more eclectic, timeless and advertiser-friendly libraries of web video content around. In 2007, we ramped-up our syndication business by partnering up with some of the leading consumer distribution properties online who allow embedding. At that point, it simply became illogical to allow video embedding off of our distribution partner sites and not our own site,” concedes Karbasfrooshan, stating that, “we’ve built an insurmountable lead in video production; this move just makes our high-quality, informative and entertaining content more ubiquitous online and creates more viral marketing opportunities.”

In addition to, Mojo Supreme has partnered with other best of breed partners in its relaunch: its CMS is built on the industry-leading open source Typo3 software and the blog network — consisting of 18 blogs — will continue to be powered by WordPress.

Additional features include:
– Mojo Supreme’s complete database of content is now tagged to create a far better and easier user navigation experience.
– Users can now bookmark content to social bookmarking services Digg, Reddit, StumbleUpon,,, Furl, Fark, NewsVine, Blogmarks and many more.
–’s video player size has increased from the 340×190 size to 480×270 but remains in the widescreen, anamorphic 16×9 format. Last week it was rumoured that industry leader YouTube would be adopting this format, too.
– Cross publishing of all content on Mojo Supreme on all content pages.
– Feedburner’s services are now implemented across all blogs.

“We’re applying the upside of social media to proprietary content to create a compelling service to users and advertisers,” concludes Karbasfrooshan.

As the company continues to publish for the Web and build up its Internet syndication network, it has also begun to syndicate its content in the high-growth out-of-home digital network market and signed some deals to push its content onto television, which at $75B is a far larger advertising market than the web video advertising sector. Estimates for online video advertising market by 2011 have ranged anywhere from $4.3B according to eMarketer to $10B by Understanding & Solutions.

About is one of the largest producers, publishers and syndicators of web video on the web, and has begun to extend its distribution in the wireless, out-of-home digital network and television markets. It is the Web TV unit of Mojo Supreme, a privately held, self-funded digital media, technology and services company launched in 2006.

About Mojo Supreme
Mojo Supreme is a digital media, services and technology company founded in 2006. The company indexes, aggregates and creates contextual content along the most popular vertical categories: Automotive, Business, Comedy, Education, Fashion, Film, Food, Lifestyle, Health, Music, Parenting, Politics, Space & Science, Sports, Technology, Travel and Video Games.

The company’s flagship property is the web video, one of the largest producer, publishers and syndicators of original video content. Its other units include the search unit (which includes both a vertical search network and video meta search engine); the contest community;, the largest Top 10 reference website and the news network, which consists of 18 blogs.

Ashkan Karbasfrooshan
Ash @

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