If a picture is worth a thousand words, then they're really important in advertising, wouldn't you say? But you can't take pictures with you, can...
What Would Donald Draper Blog?
This past weekend was Podcamp Montreal 2009 where I delivered a session called Sex, Trust, & Transparency: What Would Donald Draper Blog? I set out...
A Marketing Story
[caption id="attachment_1290" align="alignright" width="192" caption="The difference between Marketing, PR, Advertising and Branding"][/caption] I've been thinking about how marketing, advertising, and PR all play distinct roles,...
Scent Marketing
So here's a tactic that social media probably can't do anything about: scent marketing. This is a clip from WatchMojo.com, the company with whcih I...