So here’s a tactic that social media probably can’t do anything about: scent marketing. This is a clip from, the company with whcih I got my start as a video blogger.

Something interesting that the interviewee points out is that “most of the research suggests that [scent] doesn’t change your mood; but it can make you spend more money, it can make you linger longer, and it can impact how positively you evaluate products or the store you’re in.” Talk about a sweet (smellling) tactic for FMCGs. In any case, I’ll let the expert do the rest of the talking…

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