[caption id="attachment_7599" align="alignright" width="300"] "Actual product may differ slightly in appearance from image shown."[/caption] A little over a year ago, I was invited to guest lecture...
A Marketing Story
[caption id="attachment_1290" align="alignright" width="192" caption="The difference between Marketing, PR, Advertising and Branding"][/caption] I've been thinking about how marketing, advertising, and PR all play distinct roles,...
Scent Marketing
So here's a tactic that social media probably can't do anything about: scent marketing. This is a clip from WatchMojo.com, the company with whcih I...