Tag Archives: Marketing

I’m Gonna Guest Lecture at McGill (again)

A little over a year ago, I was invited to guest lecture on Using Social Media for SEO at the McGill School of Continuing Studies. Well, I’ve recently started blogging about business for the Montreal Gazette, and have been invited back to lecture (next Tuesday, April 19th) on my inaugural post, Online Marketing: A roadmap for local businesses. The course (taught by my friend […]

Scent Marketing

So here’s a tactic that social media probably can’t do anything about: scent marketing. This is a clip from WatchMojo.com, the company with whcih I got my start as a video blogger. Something interesting that the interviewee points out is that “most of the research suggests that [scent] doesn’t change your mood; but it can […]