Ever wonder why exactly it is that Content is King? Well, there are a lot of reasons. But one of them is that content brokers all of our relationships online. Just think about it…

It’s through content production that we connect, interact, and build relationships.

And that content can take on so many forms: wall posts, Tweets, re-Tweets, DMs, blog comments, blog posts, forum threads, podcasts, screencasts, pictures, how-to/tutorials, free downloads, and the list goes on…

If we stop producing content, we stop participating, and we start drifting away from the community.

And building and maintaining relationships online means creating meaningful content on a consistent basis. And the content we produce depends on the communities we’re a part of (and our level of involvement).

We also have to keep our content relevant to the community or its no better than spam — unsolicited, untargeted, and unsocial. Sometimes a Tweet is all it takes, and sometimes it takes a lot more.

We all produce content everyday, and the content we produce says a lot about the bonds we form with people. What does yours say about you?

One thought on “Content Relationships

  1. My whole body itches when I’m not creating, or looking forward to creating/tinkering with something.

    I think _why said it best “When you don’t create things, you become defined by your tastes rather than ability. Your tastes only narrow & exclude people. So create.”

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