Some people who think that UGC and Web 2.0 is mob rule or digital McCarthyism. Well, whether you agree with such estimations or not, the new front page is online, so reputation management requires SEO because search engine love blogs and other UGC. If you don’t believe me, ask Coke or the renowned SEM expert Aaaron Wall.

Alternatively, you can ask Tod Maffin, a tech-columnist for the CBC and president of Four Sevens. Here’s a clip of Tod explaining just how important Web 2.0 is to your public profile, and how you can keep tabs on it.

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