Here’s a clip I came across from SEO Book. It’s about the confluence and symbiotic nature of PR and search engine marketing. It’s a bit on the long side, but Aaron Wall’s expertise makes it worth it.

Something that Aaron underscores in the first couple minutes is that, unlike marketing, PR looks organic. Basically, what he’s getting at is that organic SEO is integral to reputation management, and the reason for that is that Google is the new front page. In any case, enjoy…

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