I came across this on Matt Singley’s blog. It’s Microsoft’s rebuttal to the Mac ads and, I think, a much more effective approach than the Seinfeld/Gates ad.
The only problem is (and I pointed this out on Matt’s blog) is that the ad’s lexicon (it’s language and vocabulary) was defined by Apple, the ad’s main competitor. Of course, I say the “ad’s main competitor” because, let’s face it, Apple is still not a threat to Microsoft’s marketshare.
You are absolutely right…Apple owns the language (although perhaps MSFT can slowly change that) and Microsoft’s marketshare is far more significant. I’m anxious to see where these ads go.