Here’s a thought for all you marketing cats out there: ethnicity can be a powerful branding tool. If you think about it, there are countless examples: a Russian for Smirnoff products (not a Russian label), a medicine man for Lakota, and the list goes on. If you think about it, the difference between stereotyping and Type Casting is the context in which they place things.

Mother Russian from CT Moore on Vimeo

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