So I’m running with the Vimeo experiment. My hypothesis is that by creating compelling viral content, I can coax users into seeking out and discovering the source of that content for themselves. This theory is based on my own behaviour after stumbling upon a particularly well-done lip dub video. The creator worked for Vimeo’s parent company, but I was only able to figure that out after following their profile to their blog, their blog to their MySpace, and their work history their to Vimeo’s parent company’s homepage. This lip dub is still oen of the most popular videos on the site.

Pregnant Dancing from CT Moore on Vimeo

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