So here’s a tactic that social media probably can’t do anything about: scent marketing. This is a clip from, the company with whcih I got my start as a video blogger.

Something interesting that the interviewee points out is that “most of the research suggests that [scent] doesn’t change your mood; but it can make you spend more money, it can make you linger longer, and it can impact how positively you evaluate products or the store you’re in.” Talk about a sweet (smellling) tactic for FMCGs. In any case, I’ll let the expert do the rest of the talking…

About CT Moore

Hi, I'm CT Moore (@<a href="">gypsybandito</a>) and this is my personal blog, a place where my thoughts go to wander. I'm a recovering agency hack who now manages <a href="">SEO</a>, <a href="">social media</a>, and <a href="">content marketing</a> campaigns through my consultancy <a href="">Socialed Inc</a>. Sometimes I speak at conferences, too, but you can check me out on <a href="">LinkedIn</a> if you really wanna know <i>that</i> much more about me. And if you have any questions, please feel free to leave a comment or drop me a line. I love it when strangers come a callin' ;-)

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