I came across this on Matt Singley’s blog. It’s Microsoft’s rebuttal to the Mac ads and, I think, a much more effective approach than the Seinfeld/Gates ad.
The only problem is (and I pointed this out on Matt’s blog) is that the ad’s lexicon (it’s language and vocabulary) was defined by Apple, the ad’s main competitor. Of course, I say the “ad’s main competitor” because, let’s face it, Apple is still not a threat to Microsoft’s marketshare.
Hi, I'm CT Moore (@<a href="http://twitter.com/gypsybandito">gypsybandito</a>) and this is my personal blog, a place where my thoughts go to wander. I'm a recovering agency hack who now manages <a href="http://socialed.ca/seo/">SEO</a>, <a href="http://socialed.ca/social/">social media</a>, and <a href="http://socialed.ca/content-marketing/">content marketing</a> campaigns through my consultancy <a href="http://socialed.ca/">Socialed Inc</a>. Sometimes I speak at conferences, too, but you can check me out on <a href="http://ca.linkedin.com/in/ctmoore">LinkedIn</a> if you really wanna know <i>that</i> much more about me. And if you have any questions, please feel free to leave a comment or drop me a line. I love it when strangers come a callin' ;-)
One thought on “The New “I’m a PC” Ad”
You are absolutely right…Apple owns the language (although perhaps MSFT can slowly change that) and Microsoft’s marketshare is far more significant. I’m anxious to see where these ads go.
You are absolutely right…Apple owns the language (although perhaps MSFT can slowly change that) and Microsoft’s marketshare is far more significant. I’m anxious to see where these ads go.