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McGill

I’m Gonna Guest Lecture at McGill (again)

A little over a year ago, I was invited to guest lecture on Using Social Media for SEO at the McGill School of Continuing Studies. Well, I’ve recently started blogging about business for the Montreal Gazette, and have been invited back to lecture (next Tuesday, April 19th) on my inaugural post, Online Marketing: A roadmap for local businesses. The course (taught by my friend […]

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I’m Guest Lecturing at McGill University

The McGill School of Continuing Studies has started offering a new certificate program in Digital Content and Community Management, and friend and colleague Michelle Sullivan is teaching it. As Michelle explains: The class provides an overview of current uses of internet-based media (websites, blogs, social networks) in public relations, direct marketing, internal communications, fundraising, consumer relations […]

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Knowledge Should be Smelly

I was watching Buffy reruns on Netflix this morning because I’m getting old and creepy and nostalgic-for-the-90s, and still use words like “reruns”, and I came across this scene where Buffy’s Watcher, Rupert Giles, explains to her computer-science teacher why he prefers books to computers, and I think that he says touches on why our online […]

Pancakes and Happiness

The principles of happinomics dictate that we’re happier when we do things for other people than when we’re selfish. And if you think about it, that makes perfect sense. Human beings are social creatures. We find meaning and purpose in others and our community, not ourselves. Our “individuality” is just a portal to our community. […]