There’s certainly no shortage of adages, slogans, or idioms about content marketing, why it’s the bee’s knees, and why your business should be doing it. But the truth is that if you’re not investing in content, then you’re not investing in your business’s infrastructure and its growth.
Meet Ken Jurina, the CEO of Epiar. I met him in Vegas, at Pubcon 2009, and interviewed him for the NVI blog. I also got to hang out with him a bit the night before this was shot. Ken is truly a fun loving guy, and I think we all had a good time. While […]
Back in January, at Affiliate Summit 2009, I had the privilege of meeting Jeremy (Shoemoney) Schoemaker. Heâ€™s kinda like the Chris Brogan of affiliate marketing, and is known for a picture of a big-ass Google Adwords check. Anyways, this is Part II of a 3 part interview with him. It’s about his Shoemoney Tools, a […]
From Facebook to Twitter, everyone is scrambling to find a reliable way to monetize social media. Whatâ€™s crazy is that the conventional online advertising models weâ€™re trying to apply to social media donâ€™t even work that well for the conventional web. Conventional online ad models are hangovers from the offline world, and the only reason […]