Tag Archives: Social Media

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I’m Guest Lecturing at McGill University

The McGill School of Continuing Studies has started offering a new certificate program in Digital Content and Community Management, and friend and colleague Michelle Sullivan is teaching it. As Michelle explains: The class provides an overview of current uses of internet-based media (websites, blogs, social networks) in public relations, direct marketing, internal communications, fundraising, consumer relations […]

Are You Rock n’ Roll?

C’mon, you’ve heard about them before. The social media rock stars. Who are they? What do they do? How rock n’ roll are they? What does it mean to be rock n’ roll? Let’s go back to the early days of rock n’ roll. Back then, it was a new sound that came out of […]

Tribe, Trusted, and True

The annual Edelman Trust Barometer is out, and tech journalist Tom Foreski did some digging into the findings. As Tom points out, the news isn’t good for PR agencies, “social media experts,” citizen journalists, or media companies of any kind: Trust in information from friends and peers, “people like me,” dropped by 20 points, from […]

Community Space

Let me tell you a story: Recently, a friend of mine told me how he needed help moving a sofa. There was someone who he knew online, and their relationship had spilled over into the real world because they lived nearby one another. But he couldn’t muster the nerve to ask for a hand because […]