It’s a question that I’ve tweeted. Because aside from the obvious, Donald Draper is an stand-up ad-man. He is honest with his clients and always...
A Marketing Story
[caption id="attachment_1290" align="alignright" width="192" caption="The difference between Marketing, PR, Advertising and Branding"][/caption] I've been thinking about how marketing, advertising, and PR all play distinct roles,...
Dating Clients
[caption id="" align="alignleft" width="240"] Credit: Carlo Nicora[/caption] Sometimes you meet them in coffee shops or bars. Sometimes you meet them online, through Facebook or Craigslist....
Cloudvertising at Third Tuesday
Last night was a special summer edition of Third Tuesday Montreal. There were three presentations, in the style of Pecha Kucha (20 slides, 20 second...
Are Advertisers Competing with Publishers?
[caption id="attachment_1248" align="alignright" width="247" caption="Click to Enlarge"][/caption] I'm starting to wonder whether publishers might end up in competition with their own advertisers. Looking at the...