Cameron Diaz in Bad Teacher

I’ll be Guest Lecturing (again) at McGill University

For the 3rd time, I’ve been invited to guest lecture at McGill University‘s School of Continuing Studies. And once again, I’ll be guest lecturing to students enrolled in their Current Trends in Digital Communication course, taught by none other my friend and colleague Michelle Sullivan. Whereas past lectures covered Local SEO & Content Marketing Strategies and Using Social Media for SEO, […]

Credit: <a href="https://unsplash.com/photos/E7RLgUjjazc">Olu Eletu</a>

4 Things I (Re)Learned About Content Marketing Writing for a Newspaper

I’ve been writing for a relatively long time. Like, close-to-15-years-a-long-time. First for student papers, then for print magazines, and since then for countless blogs and websites. Now I spend most of my time running my inbound marketing consultancy, so the only writing I really do anymore is the occasional potty-mouth guest post. I basically only […]

perspective

Some More Perspective

Today was Remembrance Day (which means something to me), and while I was thinking about that last night, I heard the news that Leonard Cohen had passed away. That was all very sad (and possibly profound), but it wasn’t till I woke up this morning, checked Facebook, and found out that Bob Goyetche had passed away last night, […]