A Dumbphone Diary
UncategorizedEver consider what it’d be like to give up your smartphone? Me neither, but when I forced to, I learned a few things about myself and the people around me.
Content is an Investment in Infrastructure
MarketingThere’s certainly no shortage of adages, slogans, or idioms about content marketing, why it’s the bee’s knees, and why your business should be doing it. But the truth is that if you’re not investing in content, then you’re not investing in your business’s infrastructure and its growth.
I’ll be Guest Lecturing (again) at McGill University
Search Engine Optimization, SpeakingFor the 3rd time, I’ve been invited to guest lecture at McGill University‘s School of Continuing Studies. And once again, I’ll be guest lecturing to students enrolled in their Current Trends in Digital Communication course, taught by none other my friend and colleague Michelle Sullivan. Whereas past lectures covered Local SEO & Content Marketing Strategies and Using Social Media for SEO, […]
4 Things I (Re)Learned About Content Marketing Writing for a Newspaper
UncategorizedI’ve been writing for a relatively long time. Like, close-to-15-years-a-long-time. First for student papers, then for print magazines, and since then for countless blogs and websites. Now I spend most of my time running my inbound marketing consultancy, so the only writing I really do anymore is the occasional potty-mouth guest post. I basically only […]
Some More Perspective
UncategorizedToday was Remembrance Day (which means something to me), and while I was thinking about that last night, I heard the news that Leonard Cohen had passed away. That was all very sad (and possibly profound), but it wasn’t till I woke up this morning, checked Facebook, and found out that Bob Goyetche had passed away last night, […]