There’s certainly no shortage of adages, slogans, or idioms about content marketing, why it’s the bee’s knees, and why your business should be doing it. But the truth is that if you’re not investing in content, then you’re not investing in your business’s infrastructure and its growth.
I’ve been writing for a relatively long time. Like, close-to-15-years-a-long-time. First for student papers, then for print magazines, and since then for countless blogs and websites. Now I spend most of my time running my inbound marketing consultancy, so the only writing I really do anymore is the occasional potty-mouth guest post. I basically only […]
The McGill School of Continuing Studies has started offering a new certificate program in Digital Content and Community Management, andÂ friend and colleague Michelle Sullivan is teaching it. As Michelle explains: The class provides an overview of current uses of internet-based media (websites, blogs, social networks) in public relations, direct marketing, internal communications, fundraising, consumer relations […]
So back in December, I committed the fallacy ofÂ making 5 New Year’s Resolutions here on my blog. It was a fallacy because I made themÂ publicly, and like most resolutions, my ability to stick with them has been spotty at best. One of those resolutions was to blog an average of once a week for a […]