Criticising Click Fraud

I’ve always thought that the issue of click fraud in the PPC advertising industry was a little over hyped. The media loves to play on anything sensation that causes FUD (fear, uncertainty, and doubt) because it gets people talking about the original story, and middle men who sell their own related products and services get a free ride.

Anyway, I vlogged something to this effect last week on the SearchAnyway Blog, and then followed up on it again today when one of those said middle men left a long winded comment in response to the first vlog entry. I thought I’d share these two clips with you here. I’ve posted them in order (of course).

Click Fraud: Don’t Believe the Hype

Click Fraud: Don’t Believe The Hype – Click here for more free videos

Revisiting Click Fraud

Revisiting Click Fraud – Funny videos are here

About CT Moore

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Hi, I'm CT Moore (@<a href="http://twitter.com/gypsybandito">gypsybandito</a>) and this is my personal blog, a place where my thoughts go to wander. I'm a recovering agency hack who now manages <a href="http://socialed.ca/seo/">SEO</a>, <a href="http://socialed.ca/social/">social media</a>, and <a href="http://socialed.ca/content-marketing/">content marketing</a> campaigns through my consultancy <a href="http://socialed.ca/">Socialed Inc</a>. Sometimes I speak at conferences, too, but you can check me out on <a href="http://ca.linkedin.com/in/ctmoore">LinkedIn</a> if you really wanna know <i>that</i> much more about me. And if you have any questions, please feel free to leave a comment or drop me a line. I love it when strangers come a callin' ;-)

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