Last night was a special summer edition of Third Tuesday Montreal. There were three presentations, in the style of Pecha Kucha (20 slides, 20 second...
Are Advertisers Competing with Publishers?
[caption id="attachment_1248" align="alignright" width="247" caption="Click to Enlarge"][/caption] I'm starting to wonder whether publishers might end up in competition with their own advertisers. Looking at the...
Scent Marketing
So here's a tactic that social media probably can't do anything about: scent marketing. This is a clip from WatchMojo.com, the company with whcih I...
Crowd Source the Rainbow
I've been pretty much ripping on the Skittles campaign, leaving very similar (and critical) comments on Creative Traction, Logic + Emotion, and Three Minds. My...
Shoemoney Interview
This is an interview with Jeremy (Shoemoney) Schoemaker. For those of you who don't know who he is, he's kinda the bad-boy blogger of affiliate...