C’mon, you’ve heard about them before. The social media rock stars. Who are they? What do they do? How rock n’ roll are they? What does it mean to be rock n’ roll?
Let’s go back to the early days of rock n’ roll. Back then, it was a new sound that came out of mixing together a bunch of other sounds.
But then it hit critical mass. An industry grew around it — tours buses and groupies and album sales.
Rock n’ roll became a way of life. It came with a certain attitude, a certain “I don’t give a f**k.”
Finally, rock n’ roll went mainstream — it became business, as usual. The rock n’ roll way of life was only as good as how much money it made — how many albums it sold and how many shows it could sell out. If you wanted to trash a hotel room or cancel a show, you had better had a good excuse — you had better been big and made a lot of money.
Nowadays, you don’t hear so much about rock n’ roll. It’s been succeeded by rock and grunge and alternative and punk and indie rock — and even most of those are past their prime.
But it still means something to be rock n’ roll — just as it means something to be punk rock or indie rock.
So what does it mean to you? What kind of social media rock star are you trying to be? An early innovator? A legend in your heyday? Or a mainstream powerhouse?