If you work in PR, then you’ve probably seen Thank You For Smoking, and if you haven’t, you should (excerpt clip here). The main character is Nick Naylor, and he’s a lobbyist for big tobacco — an idea that I’ve flirted with.

Well, this is an interview with Joe Brennan, the Nick Naylor of online gambling. He’s the President and CEO of the Interactive Media Entertainment & Gaming Association (iMEGA), “an association dedicated to the continued growth and innovation of the Internet.” I met Joe at the NGG conference in Montreal a couple weeks ago. What a mensch.

About CT Moore

Hi, I'm CT Moore (@<a href="http://twitter.com/gypsybandito">gypsybandito</a>) and this is my personal blog, a place where my thoughts go to wander. I'm a recovering agency hack who now manages <a href="http://socialed.ca/seo/">SEO</a>, <a href="http://socialed.ca/social/">social media</a>, and <a href="http://socialed.ca/content-marketing/">content marketing</a> campaigns through my consultancy <a href="http://socialed.ca/">Socialed Inc</a>. Sometimes I speak at conferences, too, but you can check me out on <a href="http://ca.linkedin.com/in/ctmoore">LinkedIn</a> if you really wanna know <i>that</i> much more about me. And if you have any questions, please feel free to leave a comment or drop me a line. I love it when strangers come a callin' ;-)

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